With over 27 years supplying restaurants, bars, clubs and hotels, we know that the aim is to ensure your customers’ dining experience is enjoyed and repeated with you
With a careful selection of wines tailored to suit you, we are confident that you can create a perfect wine list to suit both your expectations as well as a profitable and successful result for you too.
Here are a few hints and tips:
At Imbibe, our House wines are all premium quality, hand picked by us to satisfy even your most demanding customers.
The most important consideration is to think about your consumers, your establishment and what is fit for your purpose!
Think about the world’s most familiar wine varieties and from there create a baseline portfolio. For the red wines, consider Cabernet Sauvignon, Pinot Noir, Merlot, Shiraz and in the white wines consider Chardonnay, Riesling, Sauvignon Blanc and Pinot Gris/Pinot Grigio.
Moving on from the wine varieties, think about “taste” (flavour, aroma, colour) and make sure you also have a range; from dry to sweet with your white wine selection and for your red wine list, it’s about light to full-bodied.
Food & Wine Pairings
When creating a good wine list, you want to try and avoid your customers simply choosing the cheapest or safest option on the menu.
Talking about the wine choices you have and what to accompany fish, meat and cheese, is a sensible way to get the “wine” conversation going with your customer. By the end, the combination of good food and choice of wine will ensure a fully enjoyable experience for all.
Mix It Up!
It’s a sure thing that when customers eat out they are looking for the best service as well as being entertained. Having a selection of both the well-known established brands with the lesser known and more interesting wines provides you with an opportunity to entice your customers to be adventurous and very pleasantly surprised!
Wine by the Glass
Remember, by carefully balancing the size of the serve with your price points, you can keep an eye on profitability.
Try to offer around 3 wines by the glass. This will ensure that your wine list will not be dominated by your House wines. Carefully selected wines by the glass means you can encourage customers to explore a little and move away from the safest or cheapest option.
Chardonnay consists of a pale gold and tinges of green, endowed with an intense nose both floral and fruity. A complex wine with good aromatic persistence.
To be tasted at the perfect temperature of 10°C it can be appreciated at any time of the day, is ideal as an aperitif and is a perfect accompaniment for white meats, fish and pasta.
Sauvignon Blanc is characterised by its aroma and releases a rich fragrance of floral scents. The taste it leaves in the mouth, delicate, fresh and persistent, develops around a light touch of citrus fruit.
To be enjoyed at any time of the day as aperitif, it is also the perfect accompaniment for entrees and shellfish. To be served cool at about 10°C.
A fresh and deliciously fruit rose made from Syrah grapes with sumptuous, summery aromas grown of raspberry and cherry.
Perfect enjoying as an aperitif, it is also excellent for buffets, picnics or a barbecue with friends. We recommend that it is served well chilled.
Merlot is a fine and elegant variety of grape, full of roundness and spiced by succulent aromas of voluptuous fruit. A fine garnet-coloured robe, deep and intense.
The ideal partner for roast meat, barbecues and cheeses. To be served at room temperature between 16 and 18°C.
Pinot Noir is a light and fruity wine with subtle aromas of cherry and blackcurrant. This wine goes well with white meats and some red meats. It is excellent with poultry or a not-too-full-bodied cheese.
Some people prefer it by itself to appreciate it delicateness, its silky texture and fruitness even more. We recommend you serve the wine at room temperature between 16 and 18°C.
With its rich ruby colour, this remarkably powerful yet delicate wine offers a complex fragrance combining red fruit and spices. On tasting, the tannins are well-balanced and tender. The finale is long-lasting and contains hints of liquorice.
Serve at room temperature between 16 and 18°C. It is a perfect accompaniment for red meat and hard cheeses.
Powerful, rich and colourful with violet or raspberry aromas. Shiraz is a perfect accompaniment for all red meats, especially strong-flavoured ones.
Its spicy taste goes perfectly with game and sharp cheeses. To be served at room temperature between 16 and 18°C.